Connecting Facebook Pages to maaiiconnect

Connect your Facebook Page to your maaiiconnect service. Your visitors' private messages on your Facebook Page become omnichannel enquiries in your maaiiconnect service, which any of your staff can attend as one-on-one conversations.

Facebook Page


Setting Up Facebook Channel in maaiiconnect

To create a new Facebook channel:

  • From the navigation menu, go to Channels > Omnichannels.
    On the Omnichannels interface, click on the Create Channel button on the top-right corner.

Create Facebook Channel

  • Click on the Facebook icon.



This is the Facebook Page you will link as a source for your Facebook channel.

  • On the pop-up Facebook login page that will appear, enter the email address or phone number and password for your Facebook Page.
  • Click on the Login button. Once you have successfully logged on, a pop-up window will display the Facebook Pages you have created under your account.

Facebook Login Page

  • Select the Page(s) you will add as source channel(s)
  • Click on the Next button. A pop-up window for page permissions will appear

Select Facebook Page

  • Make sure to allow the following permissions for maaiiconnect:

Permission Settings

Toggle Yes/No

Manage and access Page conversations in Messenger


Show a list of the Pages you manage


Read content posted on the Page


Manage accounts, settings, and webhooks for a Page


  • Click on the Done button. A pop-up window will appear confirming that the Facebook page has been linked to maaiiconnect. You can update what maaiiconnect can do in the Business Integrations Settings on your Facebook Page. To finish the setup, maaiiconnect may require additional steps.

  • Click on the OK button.

  • Confirm the Facebook Page that will be associated with your maaiiconnect Channel.

Facebook Page Permission

This will launch the Create New Channel wizard with the following workflow:

Basic Information

The Basic Information section contains the following details:

Channel Name

  • Add a name for your Facebook channel. The channel name can be up to 40 characters.
  • Click on the Save button.

Channel Name





Routing Settings

Routing rules help businesses with multiple customer service teams or groups distribute incoming customer enquiries to their preferred destinations.

Routing rules may be any of the following:

Alternative routing rule
Alternative routing distributes incoming enquiries based on the order of Destinations. Using this rule, you can have up to five Destinations per Channe. The order they are listed from top to bottom indicates their routing priority and succession (i.e., if a preceding Destination is unavailable or has timed out).

Percentage routing rule
Add two or more Destinations to your channel to use the percentage rule. This rule distributes incoming enquiries at a percentage value. It helps your customer service provide support according to your support teams or hours of operation.

Time routing
Add two or more Destinations to your channel to use the rime-based rule. This rule distributes incoming enquiries using time allocation. It helps your customer service provide customer support 24/7 effectively or according to your operating hours.

Routing Rules Types

To manage the routing rule:

  • On the Routing rules dropdown box, select the Routing appropriate to your customer service. It will then display the Destination as required to add.


A channel with multiple destinations routes customer enquiries to the succeeding destinations on the list if the first one is unavailable or has timed out.


Minimise missed enquiries by adding multiple destinations in a channel.

Adding a Destination
To add a destination:

  • Click on the (+) button located on the right side of the Add Destination field. A pop-up window will display a list of created destinations to choose from.
  • Search or scroll up/down the destination list, select a destination, then click on the Add button.

Add a Destination

Removing a Destination
To remove an added Destination

  • Click on the trash icon beside it. A pop-up window will appear to confirm the removal.
  • Click on the Remove button.

Sample time routing settings

  • Back on the Routing Setting section, click on the Save button. A pop-up message will appear, asking you to confirm the action.
  • Click on the Confirm button.

Sample percentage routing settings

To rearrange the order of the Destinations:

  • Click on the dots on the left side of a Destination, then drag and drop it up or down to your preferred order.
  • Click on the Save button. A pop-up message will appear, asking you to confirm the action.
  • Click on the Confirm button.

Sample alternative routing settings


Sticky Routing

Sticky Routing is a relationship established between a visitor and a specific staff agent. The open enquiry from the same visitor directly routes to the same staff agent.

Enabling Sticky Routing

  • To enable the Sticky Routing function, click on the grey (disabled) toggle button to switch it on.

Disabling Sticky Routing

  • To disable the Sticky Routing function, click on the green (enabled) toggle button to switch it off.

Sticky Routing


Messages Settings

Display Name Format
You may include a display name on your messages whenever your staff members send them on behalf of your Facebook Page. Choose from the following options:

  • No Title
  • Staff First Name
  • Staff Default Display Name

Display Name Format


Welcome Message
Greet your visitors when they send you their very first message.

  • maaiiconnect provides a default welcome message; you can change it according to your preference.

Welcome Message


Away Message
When a visitor's enquiry is missed, send an auto-reply message that their enquiry will be attended to shortly.

  • maaiiconnect provides a default away message; you can change it according to your preference.

Away Message


Created channels listed on the Omnichannel page.

Omnichannel Main Page


Managing Facebook Channels in maaiiconnect

To edit, suspend, or delete your Facebook channels in maaiiconnect, refer to the Managing Omnichannels section of this Guide.


Serving Chat Enquiries

Refer to Serving Chat Enquiries for more information to serve an enquiry via the Facebook channel.


Known Limitations

:white-check-mark: You can only connect Facebook Pages to maaiiconnect. You cannot connect to other Facebook Accounts (e.g., Personal Account).

:white-check-mark: You can connect or disconnect a Facebook Page to a maaiiconnect account. However, you can only connect one Facebook Page account to one maaiiconnect account.

:white-check-mark: When the connected Facebook channel loses its administrative privileges from your Facebook Page, it will automatically disconnect the channel source from your maaiiconnect account.

:white-check-mark: Supported Text, Media Content-Types and Size Limit

  • You can only send up to 2,000 characters per message.
  • You cannot recall messages from Facebook or any Omnichannel enquiries.
  • You can only send files with sizes no greater than 25 MB.
  • The maximum number of concurrent customers and visitors that can message your maaiiconnect account is 200.
  • Facebook Pages have a 24-hour window period when you can send messages and respond to enquiries. The following message appears when the window period has lapsed: Sorry, your message can no longer send; the 24-hour message window has lapsed. Close this enquiry, or wait until the visitor sends a message again.


Help and Support

If your maaiiconnect service is not receiving messages from your customers and visitors:

  • Log on to your Facebook account with Fan Page then go to Settings & Privacy > Settings > Business Integrations.
  • On the Business Integrations page, you should see maaiiconnect on the list of applications connected to your account.
  • Click on the View and edit button.

Facebook > Settings & Privacy > Settings > Business Integrations

  • Verify that all permissions are toggled On, then click on the Save button.

Business Integrations Settings

  • Send a test message to your Facebook Page and check if your maaiiconnect service receives it.

If your maaiiconnect service is still not receiving any messages, contact our maaiiconnect Support Team at [email protected].



You can visit Facebook Help Center for more information about Creating a Facebook Page.

Updated about a month ago

Connecting Facebook Pages to maaiiconnect

Suggested Edits are limited on API Reference Pages

You can only suggest edits to Markdown body content, but not to the API spec.